http://cecinsider.exbdblogs.com/2010/03/02/should-your-ceo-appear-on-undercover-boss/ News and Insight from the CEC Team Wed, 08 Feb 2012 19:17:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://cecinsider.exbdblogs.com/2010/03/02/should-your-ceo-appear-on-undercover-boss/comment-page-1/#comment-70 Scott Christofferson Fri, 05 Mar 2010 16:03:01 +0000 http://cecinsider.exbdblogs.com/?p=652#comment-70 I likely agree with you, Jackie, on the PR benefit of an Undercover Boss appearance - provided it is staged, as opposed to a genuine eye-opener for the CEO. My question is more about what communicators can and should be doing to keep senior executives in touch with how frontline employees are thinking and behaving. I likely agree with you, Jackie, on the PR benefit of an Undercover Boss appearance – provided it is staged, as opposed to a genuine eye-opener for the CEO. My question is more about what communicators can and should be doing to keep senior executives in touch with how frontline employees are thinking and behaving.

]]> http://cecinsider.exbdblogs.com/2010/03/02/should-your-ceo-appear-on-undercover-boss/comment-page-1/#comment-69 Jax Fri, 05 Mar 2010 07:34:01 +0000 http://cecinsider.exbdblogs.com/?p=652#comment-69 To play devil's advocate, I feel like this is a brilliant PR move. Find a relatively small issue... often a renegade staffer... and use that as a "wake-up call" for these "progressive," born-again leaders to drive "real reform" across the company... the bad apple is the perfect sacrificial lamb, and all the while, the experience underscores the firm's robust underbelly of Christ-like front-liners (waitresses, truck drivers, janitors -- all managing Yeoman-like professional/family lives). Package neatly in a one-hour pseudo commercial that surely fits into the 'branded entertainment'/'content marketing' category. Only question in my mind is, Why wasn't the CEO of AOL first in line on this one? And next week... Toyota. Fasten your seat-belts! It's just what the brand needs. A a predictably engineered ride. To play devil’s advocate, I feel like this is a brilliant PR move. Find a relatively small issue… often a renegade staffer… and use that as a “wake-up call” for these “progressive,” born-again leaders to drive “real reform” across the company… the bad apple is the perfect sacrificial lamb, and all the while, the experience underscores the firm’s robust underbelly of Christ-like front-liners (waitresses, truck drivers, janitors — all managing Yeoman-like professional/family lives). Package neatly in a one-hour pseudo commercial that surely fits into the ‘branded entertainment’/'content marketing’ category. Only question in my mind is, Why wasn’t the CEO of AOL first in line on this one? And next week… Toyota. Fasten your seat-belts! It’s just what the brand needs. A a predictably engineered ride.

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