By Kirsten Robinson

Every week, employees are expected to make hundreds of decisions that affect your company’s big picture strategic goals.

The problem? Though they are often in the best position to make an impact, most employees lack the knowledge to develop business-aligned solutions on their own.

That’s where you come in. Your communications team can help immensely by equipping employees with the kind of information that enables them to solve problems on their own. There’s no doubt that you’re already sharing lots of information with employees, but is it the “right” information?  That is,  rather than doling out directive information that explains what employees need to do, how about providing tools that empower employees  to build their solutions themselves?

We got the scoop on how one member company helps business partners think get inside their employees’ heads and think differently about the information shared. ConAgra Food’s information need assessment process involves using a series of refining questions to drill down to the information employees need in order to create their own solutions. They help by:

• Clarifying business goals and challenges
• Determining  how to explain information to someone not sharing your expertise

CEC members, view the complete series of questions and learn how they can benefit your company.

CEC Related Resources:

• Help Your Business Partners Create Effective Comms Plans
• Information Needs Assessment Process (ConAgra Foods case)
  
• Key findings from Building a Change-Ready Organization
  

CEC Related Blog Posts:

1. 5 Questions that Will Change the Content of Your Next Message
2. Communicating the Right Information to Drive Change
3. Agility: What It Is & Implications for Your Company