During the January 2010 Egyptian revolution, Facebook was the driving force that resulted in the change of power from Hossini Mubarak. From toppling governments to discussing the latest movie, people are using this medium to communicate, both personally and professionally. The growth of Facebook is remarkable and it continues to accelerate. With ~ 600 million total web users, Facebook offers companies unparalleled access to potential consumers via a single channel.

At the heart of any Facebook strategy lies the Facebook page. The page represents the company’s presence on Facebook. But, is a presence enough? Just because you have a corporate page on Facebook, are you engaging with the consumers?

The goal of a Facebook communication strategy is to drive mutually beneficial two-way interactions. The dynamic nature of this platform makes it easy for companies and consumers to collaborate. However, connecting with the desired consumers and rising above the ‘noise’ is a real challenge. Our research suggests that by configuring your Facebook page around four key principles, companies can give consumers a reason to become fans and engage. Read More »