By Mike Wellman

How great would it be to have the title of Chief Communications Officer and a 200+ team of able communicators to help you create an impact at your organization?  How about a fleet of Ferraris while we’re at it?  It sounds nice, but sadly many of the Communications professionals we work with continue to feel under-resourced and underappreciated.  That doesn’t mean that we need to always sing Rodney Dangerfield’s tune, though!  (Am I the only one who loves this video?)

The good news is that the communication demands of today are accelerating positive changes in the structure and skill set of many Communications teams, and job titles are evolving to reflect the nature of the important work we do. Smart communicators are asking CEC for help in making the case for more resources now, in a time of great change, when they know their organizations are more likely to listen.  Here are three useful tips on making an effective case for more people, money, or, access: Read More »