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Executive Communication

Diversions, Our Take

Should Your CEO Appear on Undercover Boss?

Economics writer Tim Harford wrote an interesting opinion piece in the Financial Times last week, urging readers to “Listen to the bearers of bad news.”  Though politicians were the primary examples, the piece’s fundamental message—“any leader needs frank advice, and the biggest obstacle to receiving it is often the leader himself”—applies equally to business. Harford says as much, citing the reality television show Undercover Boss.

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Our Take

Tiger Inc. Shanks Again

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In the most dissected PR tactic since Bill Clinton first addressed the Monica Lewinsky affair, Tiger Woods delivered a statement in front of a hand-picked crowd unable to ask any questions.  I’ve argued in the past that the real lesson was from his allowing such a disconnect between the perception and reality of his life, but because Tiger is as close to a functioning business as an athlete could possibly be, I believe it’s instructive for professional communicators to assess his performance nonetheless.

My answer: Disastrous (but it’s not all his fault!). Read More »