
CEOs are gearing up to share their 2012 strategy with employees through live and virtual town halls, blog posts, and Q&A sessions. While no one underestimates the importance of company leaders’ plan for the year ahead, employees often leave strategy sessions unsure of what, exactly, they should do with the insight and how they will be expected to contribute.
One of the best tools to think about engaging employees in strategy conversations is your employment value proposition (EVP). Your EVP is the set of attributes that employees value about working at a company. Attributes like compensation, future career and development opportunities, and work-life balance are usually at the top of the list. Understanding what employees value and feeding these insights into leadership communications and business unit discussions about the implications of company strategy.
EVP, or employment brand, is usually the purview of Human Resources because of its importance in recruiting and retaining employees. But Communications can play an important role by supporting HR in crafting and communicating about the EVP, and taking the lead on driving employee engagement through organizational alignment with the EVP.
Learn how you can support HR in creating a successful EVP and engage employees through your EVP. By breaking the EVP realignment process into two stages, it’s easy to see just how big a role Communications can play: Read More »









